This is an old revision of the document!
Age: Mid to Late 50s
Occupation: Founder & CEO of a regional logistics-tech firm
Personality: Driven, deeply loving, quietly heartbroken, emotionally rigid
Signature Look: Crisp business-casual, Bluetooth in one ear, always checking his phone. Drives a high-end electric car and keeps a vintage wristwatch his father gave him.
Robert Hollis built his company from nothing—born poor, he clawed his way up through relentless effort and strategic thinking. Now successful, he sees life through a lens of earned reward and personal accountability. Every late night, every risky deal, every burned-out year building his business—he did it with one goal: to give his daughter the life he never had. And for a while, it seemed to work. Bell was his golden child: bright, driven, popular, going places.
Her turn away from that path wasn’t just disappointing—it broke something in him. He doesn’t understand it. He doesn’t understand her anymore. But he never stopped loving her. His frustration comes from grief. He wanted to share something with her—a legacy, a sense of purpose. He thought she was just like him. Now he’s afraid she’s lost, and it terrifies him.
He pushes because he cares, but his tools are blunt: spreadsheets, expectations, job leads. He doesn’t know how to talk about feelings. He just knows his daughter is living in his house, drifting further from him every day, and he’s helpless to stop it.